100 Timeless Talks

A co-branded card game to celebrate 100 years of Italian excellence, style and sophistication.

Client

Riccadonna & Mamamia

Scope

Brand Collaboration
Print
Packaging

Client

Riccadonna & Mamamia

Scope

Brand Collaboration
Print
Packaging

Credits

Partner Integration Manager:
Bronte Wiles

Influencer Campaign:
SQUAD by Mamamia

Influencer Content: @emilyjadeokeeffe and @emmylou_loves

Celebrating 100 years of Italian excellence, style and sophistication.

The challenge

In order to celebrate their 100th birthday, Italian sparkling wine brand, Riccadonna, partnered with Mamamia to help Australian women rediscover the joy of connection post-lockdown. They wanted to create a co-branded card game to make socialising easy, fun and meaningful, with cheeky and light-hearted questions, begging to be asked with a glass of Riccadonna in hand.

The Solution

The cards, packaging and social assets were all designed to incorporate the unique visual identities of both Mamamia and Riccadonna brands, and to promote a fun and exciting product that could be brought out at your next girls night.

The challenge

In order to celebrate their 100th birthday, Italian sparkling wine brand, Riccadonna, partnered with Mamamia to help Australian women rediscover the joy of connection post-lockdown. They wanted to create a co-branded card game to make socialising easy, fun and meaningful, with cheeky and light-hearted questions, begging to be asked with a glass of Riccadonna in hand.

The Solution

The cards, packaging and social assets were all designed to incorporate the unique visual identities of both Mamamia and Riccadonna brands, and to promote a fun and exciting product that could be brought out at your next girls night.