Edgewood Health Network (EHN) provides all Canadians and their families with more accessible and effective treatment for mental health and addiction.

The challenge

We wanted to develop a clearer visual style and structure that could be implemented across their marketing materials in order to meet two key objectives. The first was to present large amounts of information in a more digestible and aesthetic format, and the second was to visually reflect their friendly, people-focused and evidence-based approach to their treatment programs.

Amongst the first visual experiments was a range of program brochures outlining their treatment offerings. We leveraged colour, iconography and curated imagery to differentiate between the different programs and create a warm and friendly look and feel across the entire collection.

An assortment of emails were also designed and built in Hubspot, that used these same visual elements in order to create more engagement and streamline the build process for recurring content on a weekly basis.