A thriving and professional business owner, with a powerful presence in Australian media.

The challenge

Mia Freedman has made a very well-known name for herself as the Co-Founder and Chief Creative Officer of Australia’s largest women’s media network, Mamamia. As a result, she has gained a huge following on social media, and frequently interacts with her online community on a deeper level. Mia wanted a new visual identity that could represent her as an individual across her personal social accounts, youtube channel and website.

THE SOLUTION

We created her new identity based on three key attributes – warm, simple and strong. Her personalised logo has a professional look and feel, standing strong and confident, yet intentionally nods to her quirky personality with one letter subtly out of line. Supported by a rich colour palette and a variety of textures to add depth and interest to her visual content, Mia’s new identity has a solid foundation to grow and evolve alongside her and her future endeavours.