The Living With
Teens Summit
The Living With Teens Summit
An online event presented by Mamamia, bringing experts and parents of Gen Zs together to
share the unfiltered truths of raising teenagers in 2023.
Client
Mamamia
Scope
Logo Design
Visual Identity
Digital Design
Social Media
Client
Mamamia
Scope
Logo Design
Visual Identity
Digital Design
Social Media
Credits
Senior Creative Producer:
Lucy Neville
Creative Producer:
Anisha Premawardhana
Junior Creative Producer:
Helena Fabian
Event Producer:
Bree Peiris
An online event presented by Mamamia, bringing experts and parents of Gen Zs together to share the unfiltered truths of raising teenagers in 2023.
The challenge
The Living With Teens Summit required a visual identity that felt both premium and playful, to attract attention and drive ticket sales.
The Solution
A maximalist-style aesthetic that combines bold patterns and vibrant colours, inspired by the diverse and often chaotic experiences of parenting teens. The visual identity offers an exciting and dynamic look and feel, but also provides the strategic advantage of flexibility for our social teams to create and roll out some really striking promotional assets.
Final deliverables included logo design, colour palette, font selection, graphic elements, bespoke social ads, display ads and website assets for promotion.
The challenge
The event needed a brand identity that felt both premium and playful, to attract attention and drive sales. With the summit aiming to provide parents of teens with the reassurance and ability to “contain the chaos”, this provided an interesting theme to inspire the visual aesthetic.
Combining bold patterns and vibrant colours, I was able to create a maximalist-style identity that offered flexibility for our social and event teams to roll out some really striking promotional assets.
Credits
Senior Creative Producer: Lucy Neville
Creative Producer: Anisha Premawardhana
Junior Creative Producer: Helena Fabian
Event Producer: Bree Peiris
